Title: Author's Purpose and Target Audience

Abstract:

Learning Targets:

• I can define “target audience”
• I can identify the target audience of an advertisement or PSA
• I can select a target audience for my diabetes brochure
• I can make my brochure attractive to my target audience

• 1 large example of a brochure, ad, or PSA
• 4 sample brochures, advertisements, PSA’s for students
  • 4 copies each of intro image
• Notecatcher sheets
  • “author’s purpose,” “target audience”
• Chart Paper with images of PSA’s that students got
  • PSA is in the center, There is a line cutting the page in half vertically
  • glue sticks for students to attach notes.
• Brainstorming sheet
• Templates for Brochure Covers

Procedure

1. Introduction and modeling
   1. review Author’s Purpose with students and introduce trying to find author’s purpose in media texts
   2. model determining author’s purpose and filling in the notecatcher. Emphasize: “What are the clues that you can use to figure out the author’s purpose?”
2. Students find Author’s Purpose independently
   1. distribute example media texts, note catchers, and brainstorming packets (4 examples so 4 students get the same text)
   2. Students spend 3-5 minutes making observations on the notecatcher about Author’s purpose
   3. Make sure students are giving the clues they used NOT just their conclusions
3. Review as a class and introduce Target Audience
   1. students will share one clue they used to determine author’s purpose and post their notecatcher on the chart paper with their image on it
   2. After students have identified the Author’s Purpose, ask if this message was intended for EVERYBODY or a certain group?
   3. Define the target audience and begin anchor chart with the definition
      1. “Target audience is the group of people that an author tries to reach with their message.”
      2. “Often in a persuasive text the author is thinking about: Who is the audience? Whom are they thinking about? and What is their concern?”
      3. As we define these terms, students add them to their “Brainstorming Packets”
   4. Briefly model finding the Target Audience and filling the notecatcher for the text from before - again focusing on the clues IN THE TEXT
4. Students find Target Audience independently
   1. students complete the notecatchers on their media text
   2. Make sure students answer “Who? Whom? and What?” and give evidence
5. Identifying Strategies Authors use
   1. Students will share what they found and what evidence they used
   2. as students share, add a list of “Strategies” to the anchor chart. Look for the ways their authors used: font, color, images, text, layout, etc. to appeal
6. Students Determine their Target Audience (model first then students do independently)
   1. Randomly distribute slips of paper with a group of people affected by Type 2 diabetes
   2. Students will use that slip to determine their target audience by putting their group in the “WHO” column or the “WHOM” column of the brainstorm sheet
   3. Next students will fill in the remaining columns to have a complete target audience
   4. Allow a few students to share their Target Audience
7. Brainstorming for ideas
   1. review the strategies authors use, briefly model adapting one of them for the exemplar (eg: a photo of children for the target audience of parents concerned about their children)
   2. students use sheet to brainstorm ideas for their brochure cover
   3. When completed, allow some students to share
8. Wrap-Up
   1. Review definitions and strategies from the lesson
   2. Preview making the draft of the brochure cover

Assessment